"The former federal prosecutor and congressman for South Carolina breaks down the art of persuasion into a few shockingly simple, easy-to-follow, and proven steps that will help readers win arguments, gain support for their cause, and convey their message successfully. You may never find yourself in front of jury during a criminal prosecution arguing for a particular verdict or offering yourself for elected office in a political campaign. You simply want to be heard. You want to be understood. You want to effectively communicate what you believe, why you believe it, and perhaps why others should adopt your position as well. This book will help you get better at advancing what you believe through the art of asking the right questions, at the right time, in the right order, and in the right form. Blending gripping case studies, relatable personal stories, digestible evidence, and practical advice, it walks you through the tools and the mindset needed to effectively communicate. Using the same techniques he used from the courtroom to Congress, Trey Gowdy helps you land on your objective, know your jury, establish your burden of proof, and formulate strategic questions to persuade effectively beyond a reasonable doubt. The art of asking the right questions, listening to the response, and following up in a systematic way is essential to moving hearts and minds. And that should always be our objective when it comes to persuasion: striving not only to communicate but to move our audience to action. So let's get moving!"-- Provided by publisher.