The catalyst : how to change anyone's mind / Jonah Berger.
- 1 of 1 copy available at Bethlehem Area Public Library System.
- 1 of 1 copy available at Lehigh Valley Library System. (Show)
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Bethlehem Main Library||303.34 (Text)||33062009284911||New Adult Non-Fiction||Available||-|
- ISBN: 9781982108601
- ISBN: 1982108606
- ISBN: 9781982108649
- ISBN: 1982108649
- Physical Description: x, 270 pages : illustrations ; 22 cm
- Edition: First Simon & Schuster hardcover edition.
- Publisher: New York : Simon & Schuster, 2020.
|Bibliography, etc. Note:||
Includes bibliographical references (pages -258) and index.
"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst."--Amazon.com.
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