In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, the competition was more intense, and technology was changing faster than at any time in the company's history. 'I knew there was nothing to be gained from arguing over the past,' Iger writes. 'The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go.' It came down to three clear ideas: Create the highest quality content Disney could produce. Embrace and adopt technology instead of fighting it. Think bigger, think global, and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of the time.